We had the pleasure of attending the Calgary Marketing Association’s latest event: Marketing Trends 2023. The key speakers, Dipanjan Chatterje, VP & Principal Analyst at Forrester and Peter Hand, Brand Strategy Lead at Google brought together some very interesting and applicable insights that could affect both the business landscape in 2023, as well as how … Continued
It’s no secret that many consumers are cynical about brands (especially large ones), with 42% of people reporting that they distrust brands, considering them to be remote and unreachable. To combat this mistrust, you need to do things differently. You need to give your consumers a peek behind the curtain and relate to them – … Continued
Whether you’re a small local business or a large multinational corporation, a well developed and carefully curated full-funnel media strategy is key to your customer acquisition success. The Customer Journey When we talk about the marketing funnel, what we’re really describing are the steps within the customer’s path to purchase. Ie. How someone … Continued
And while culture can be complicated to define, these last few years have added complexity, requiring more thought and intention than ever before. Some would describe culture as a feeling you get when you walk into an office. Or the relationship between team members. Or what it looks like through the lens of social media. … Continued
There is a fine line between awareness and being consumed by the news and media. We can’t live with our heads stuck in the sand; however, running your business from a fear mindset is a self fulfilling prophecy that shapes your behavior and your world view. In the words of Qui-Gon Jin – ‘Your focus … Continued
Over the years, we have been fortunate to work with clients on hundreds of projects, large and small. In some cases, Flipp has been engaged to deliver on a single aspect of a client’s marketing strategy. For example, the redesign of a website, the naming or evolution of a logo, or the packaging for a … Continued
It’s the stuff movies are made about. A couple goes on a date, one person talks about themselves the whole time, and the other person fakes a call or climbs out the bathroom window and leaves. Why? Listening to someone only talking about themselves is boring. Daydreaming and tuning out is naturally going to happen … Continued
A SWOT Analysis is a straightforward (but effective) strategic planning technique that analyzes an organization’s strengths, weaknesses, opportunities, and threats. You might be having flashbacks to business school – but when done effectively, with the right people in the room, there is a reason it has been a part of successful business planning since the … Continued
The reason for this is quite simple: Google loves regularly published content, especially if it answers questions users are routinely asking. That is absolutely true, blogs are a great investment for some sites. It provides visibility on search engines and can really help drive your organic strategy, not to mention position your company as an … Continued
How did Team Optimization become part of the service offering at Flipp? I’ve always instinctively had a drive to help others. Running an agency for the past 13 years has highlighted how much people’s lives outside of the office affect their fulfillment and passion at work. I wanted to explore the impact of that on … Continued