In our 2023 Social Media Trends post, we suspected short and long-form videos would take over social media platforms, and it looks like we were right on point.

In fact, online videos have an audience reach of 92% among internet users worldwide. That’s right; we’re talking global domination here. It’s clear that incorporating video into your social media strategy is essential to success.

Let’s dive in and discover why video is so important for your social media game.

Increased Engagement

Social videos generate 1200x more shares compared to other types of content. Videos are more memorable, easier to consume, and can evoke emotions better than other content types, making them more likely to grab your audience’s attention and drive engagement.

Improved Reach

Social media algorithms love videos because they hold the attention of viewers longer than static images. This leads to higher retention rates, which leads to the algorithms pushing your content more, and a happy you, Mark Zuk (Meta) and Kevin Zhang (TikTok).

Greater Brand Awareness

They say a photo is worth a thousand words but the rise of video is show proving that it’s worth 10x that. Video content is the perfect tool for storytelling in a more compelling and immersive way than images and text. Because it’s more engaging, posting videos on social media can increase visibility and reach, leading to increased brand awareness and recognition.

Versatility

Versatility is another benefit of video content. You can use it for a variety of purposes, including product demos, educational content, brand storytelling, and more. This flexibility means brands can create a range of content that suits their target audience and marketing goals.

Improved ROI

Video content has been shown to have a higher return on investment compared to other types of content. A report by Forbes found that 90% of customers say video helps them make buying decisions. This is because videos have a longer lifespan and can continue to drive engagement and conversions over time.

Now that you can see the benefits of video  in your social media strategy, there are a few best practices to keep in mind when creating compelling video content:

• Keep it Short: Attention spans are short on social media, so keep your videos short and sweet. Try to keep your video under 60 seconds, with a clear message and call-to-action.
• Optimize for Mobile: Most social media users access platforms on their mobile devices, so make sure your videos are optimized for mobile viewing.
• Use Captions: Many social media users watch videos without sound, so include captions to ensure your message is delivered.
• Be Authentic: Authenticity is key to building trust with your audience. Use real people, real experiences, and real stories to make a connection with your audience.

To sum it up, video content is an essential component of any social media strategy. By following best practices and creating authentic, compelling content, you can use video to build a stronger online presence and connect with your audience. 

Looking for a social media strategy that incorporates everything we talked about? Flipp us an email to get the conversation started!