Instagram Linkedin Facebook

Public Relations at Flipp Advertising: Read All About It

Date14 May, 2024
Type Flipp, Public Relations, Strategy
Author Flipp Advertising

Our PR tactics are about more than just managing reputations, we’re building visibility and credibility for your brand.

At Flipp Advertising, we love a good pairing and as we continue to evolve, we’re excited to share that we’re expanding our services to include a focus on Public Relations. Finding opportunities to enhance our industry-leading work and further support our clients has always been top of mind. Whether it’s crafting key messaging to place you at the forefront of your industry, identifying partnerships to engage new audiences or creating brand experiences that build trust and loyalty, our PR services pair seamlessly with the creative marketing solutions we’re known for.

This new evolution of our services comes with the addition of our latest team member, Caitlyn Mytopher. As a communication specialist, Caitlyn brings extensive experience in leading Public Relations campaigns for local and national brands, having worked across a wide range of sectors including corporate, tech, health, consumer goods, fashion & retail, food & beverage and arts. Here at Flipp Advertising, Caitlyn will be taking on the role of an Account Manager while infusing Public Relations tactics into our client campaigns.

If you’re wondering what led us to this decision, the answer lies in an unwavering commitment to our client’s success. Over the years, we’ve listened intently to their evolving needs and challenges. While advertising undoubtedly plays a vital role in shaping perceptions and driving engagement, it’s only one piece of the puzzle. Public Relations, with its focus on strategic communication and reputation management, will allow our team to bring more value to our clients and maximize the impact of our work. In approaching projects and campaigns through a PR lens, we can amplify brand visibility, cultivate meaningful relationships, capture earned media opportunities and navigate any potential crisis with ease.

So, what exactly can our clients expect from this expansion?

Integrated Campaigns: With our expanded service offerings, clients can benefit from cohesive, multi-channel campaigns that seamlessly blend advertising and PR. From launching a new product to building memorable experiences or enhancing brand perception, we’ve got you covered from all angles.

Storytelling Mastery: At the heart of both advertising and public relations lies the art of storytelling. With our proven expertise in crafting compelling narratives, we’ll help our clients unearth their unique stories and share them with the world. From captivating press releases to engaging social media content, every piece of communication will resonate with authenticity and impact.

Reputation Management: In today’s digital age, reputation is everything. Our PR services encompass proactive reputation management strategies to safeguard our clients’ brand integrity and mitigate risks. From monitoring online conversations to swiftly addressing any PR challenges, we’ll be the guardians of our client’s reputations.

Media Relations: Building strong relationships with the media is essential for garnering positive coverage and amplifying visibility. With our expanded PR capabilities, we’ll foster meaningful connections with journalists, influencers, and industry insiders, ensuring that our clients’ stories are told in the most impactful way possible.

Measurable Results: As with all of our services, our PR efforts will be driven by data and insights. Through robust analytics and performance tracking, we’ll continuously refine our strategies to deliver measurable results and maximize ROI for our clients.

With Caitlyn onboard and our commitment to excellence, we look forward to continuing to make brands thrive while providing an added layer of strategic communications. Our PR tactics will support our clients through media relations, crisis communications, partnership engagement, influencer campaigns, awards and event management.

For more information or to learn how our PR services can drive tangible results for your brand, give us a call!