A quality website improves your brand’s visibility and credibility, and acts as an extension of your sales team by generating leads and potentially even closing sales. However, in order for your website to live up to its full potential, it needs to be properly planned, built, optimized and maintained. A poorly performing website won’t yield … Continued
Highlights Google Analytics is Changing in July 2023 to Google Analytics 4 You will lose your historical data when the changeover happens Digital campaigns dependant on website data will need to be updated You can run both GA4 and UA side-by-side in advance of the change One of the most talked about topics (and … Continued
Consumer behaviour has been shifting further away from in-person shopping for years now, but once the option to shop in-store was removed entirely, the brands that had an online presence flourished. After all, who didn’t do some boredom shopping during lockdown? If you’re managing a store and want to get an online shopping experience up … Continued
If you’re not careful, your SEO strategy can quickly become out-of-date and your site’s organic rank will begin to tank. If you’re still keyword stuffing (hint: don’t do that), it is time to revise your strategy for 2022. Here are some quick tips to help improve your rank in the coming year. Video SEO … Continued