Interactive Festival Marketing: Hit the Right Note.

How we’re making festival experiences even better with digital tools that get fans excited before they even step through the gates.

A music festival’s experience begins long before the first note plays. From navigating the grounds to planning schedules and discovering new artists, every digital touchpoint sets the stage for an unforgettable event. At Flipp, we’re all about creating cool, easy-to-use tools that help festivals elevate their festival marketing and strike a chord with their audience. From helping fans find their way around to building excitement for the lineup, we’ve worked with festivals like Calgary Folk Music Festival to turn their websites into a big part of the party. Here’s our favourite ways to make your festival experience even better with these three online game-changers:

Interactive Maps for Easy Navigation

Gone are the days of static, outdated festival maps that frustrate users and slow down the experience. Today’s music festivals need dynamic, responsive maps designed with the attendee experience in mind. These maps serve more than just a basic function – they are an essential tool for helping fans navigate the festival and make the most of their time there. Festival-goers need easy access to multiple stages, sponsor activations, food vendors, and even exclusive festival zones. The more seamlessly they can move through the event, the better the overall experience.

When we created the map for the Calgary Folk Music Festival, we didn’t just focus on location – we took it a step further by syncing it with users’ real-time locations. This allowed attendees to instantly see what was nearby, whether it was the nearest stage or the closest food vendor. Features like accessible font sizes, custom zoom options, and an intuitive interface made it easy for everyone to navigate the festival, no matter their age or tech-savviness. By offering a highly interactive map that’s customized to the festival’s unique layout, attendees can find what they’re looking for quickly, minimizing frustration and maximizing fun. The importance of innovative map design can’t be overstated – it’s a game-changer in creating a seamless and enjoyable festival experience. When attendees can easily navigate the grounds, it makes them feel more connected to the event, and helps drive higher levels of engagement throughout the day.

Custom Schedules for Festival Planning

For festival goers, the schedule isn’t just a tool – it’s their ultimate festival roadmap. It’s more than just a list of set times and stages; it’s the key to experiencing the festival the way they want. An interactive, mobile-friendly schedule makes it easy for fans to stay up-to-date with clear set times, stage details, and real-time updates throughout the event. It’s the go-to tool for planning the day, finding out what’s happening next, and ensuring no performance or activity is missed. No more last-minute scrambling or guessing “Who’s on next?” With a custom schedule in hand, festival-goers can plan ahead with confidence.

For the Calgary Folk Music Festival, we designed a shareable schedule that allowed attendees to plan their day with friends with just one click. This feature made it simple to create group itineraries, track performances they didn’t want to miss, and keep track of everything happening throughout the festival. To make sure nothing slipped through the cracks, the schedule also offered personalized reminders and notifications, keeping attendees in the loop with real-time updates. This makes a huge difference – no one wants to stress about logistics while trying to enjoy the music. Instead, they can focus on soaking in the atmosphere, meeting friends, and discovering new artists without worrying about what’s coming next. By simplifying the festival-planning process, we made it easier for attendees to focus on what really matters – enjoying every moment of the event.

Artist Profiles to Build the Hype

When it comes to festival marketing, artist storytelling is a powerful way to build excitement and create a deeper connection with fans. It’s about more than just listing who’s performing – it’s about sharing the stories behind the artists, giving attendees a chance to discover new favourites, and building anticipation for the performances to come. By highlighting your lineup with engaging artist profiles, you can make your festival feel more personal and inviting.

For the Calgary Folk Music Festival, we designed individual artist cards that did more than just showcase the performers. Each card included bio information, links to the artist’s music on streaming platforms, and an option to add the artist to personalized schedules. This made it easy for fans to explore the artists, listen to their music before the festival, and plan which performances they wanted to attend. Not only did these profiles generate excitement among attendees, but they also helped drive ticket sales by showcasing the incredible range of talent at the festival. When the lineup is presented as a collection of unique stories, it transforms the festival from just another event to an experience that fans can’t wait to be a part of. Additionally, showcasing artists this way builds an emotional connection with the audience, encouraging them to immerse themselves in the performances and invest in the festival as a whole. It turns the festival from a list of acts into an unmissable journey through music and talent, keeping the audience engaged long before the gates open.

Your Festival, Reimagined

Your digital platforms are more than just tools – they’re the bridge between your event and your audience. Whether it’s through interactive maps, personalized schedules, or engaging artist profiles, we’re here to help you create digital experiences that set your festival apart.

Ready to elevate your festival experience? Contact us today to see how we can bring your vision to life.