Let’s start with the basics. What does programmatic actually mean in the context of advertising? Programmatic refers to the way that the ads placements are searched for, selected and purchased. Rather than chosen one-by-one by an individual, programmatic ads use an automated system powered by AI technology and machine learning to choose the best inventory … Continued
We had the pleasure of attending the Calgary Marketing Association’s latest event: Marketing Trends 2023. The key speakers, Dipanjan Chatterje, VP & Principal Analyst at Forrester and Peter Hand, Brand Strategy Lead at Google brought together some very interesting and applicable insights that could affect both the business landscape in 2023, as well as how … Continued
Whether you’re a small local business or a large multinational corporation, a well developed and carefully curated full-funnel media strategy is key to your customer acquisition success. The Customer Journey When we talk about the marketing funnel, what we’re really describing are the steps within the customer’s path to purchase. Ie. How someone … Continued
Highlights Google Analytics is Changing in July 2023 to Google Analytics 4 You will lose your historical data when the changeover happens Digital campaigns dependant on website data will need to be updated You can run both GA4 and UA side-by-side in advance of the change One of the most talked about topics (and … Continued
Social media has the ability to become a profitable and integral part of your marketing engine. When done correctly, it can develop an authentic connection with your audience, increase your website conversion rate and act as a tool to build brand awareness. However, if it’s not approached correctly it can be ineffective, cumbersome and even … Continued
The reason for this is quite simple: Google loves regularly published content, especially if it answers questions users are routinely asking. That is absolutely true, blogs are a great investment for some sites. It provides visibility on search engines and can really help drive your organic strategy, not to mention position your company as an … Continued
Social media is ever changing. It’s what makes it exciting or, for many people, overwhelming. With a new year comes a new wave of tools, updates and of course, new patterns of consumption. If social media is a part of your marketing engine, it’s important to understand where things are headed so that you can … Continued
If you happen to be one of the *rare* 3.48 billion social media users out there, you’re probably aware of its significant role in marketing for business. That said, social media marketing still often remains on the back burner in terms of creating marketing strategies and allocating budgets. This could be for several reasons, often … Continued
We are waking up to see what has landed in our inbox while we were sleeping, and continuing to check an average of 20 times a day, our phones making the process almost instantaneous. With around 3.9 billion active email addresses in 2020, email marketing should be a key branch of your advertising strategy this year. … Continued