Watermark

READ THE CASE STUDY

Nestled within the highly desirable Bearspaw area of Alberta, Watermark stands as a luxury estate community that redefines upscale living. With generous lot sizes ranging from 1/4 to 1 acre, a remarkable array of amenities, and meticulously crafted homes, Watermark offers its residents an extraordinary lifestyle. Our partnership with Watermark dates back to 2017, during which time we have effectively portrayed the extensive offerings of this multi-award winning community through various marketing initiatives.

Strategy

Vision Fest Planning Session

Creative

Advertising Campaigns
Photography
Videography
Brochure design

Interactive

Website UI & UX design
Website development

Media

Social media strategy
Social media management
Media planning & buying
Digital marketing management

Challenge

Navigating the Competitive Luxury Home Market

Watermark, an esteemed luxury estate community, found itself situated in the competitive million-dollar-plus executive home market. The industry’s dynamics were often influenced by economic fluctuations, requiring a strategic approach to maintain their prominence. Watermark sought a marketing partner capable of effectively navigating this intricate market landscape while delivering precise messaging to their target audience. Their primary challenge was to vividly illustrate the lifestyle offered at Watermark.

Solution

Portraying Life in Watermark

Throughout our longstanding collaboration with Watermark, we developed and executed numerous advertising campaigns, each designed to convey the community’s unique selling points (USPs) and attract visitors to their website and showhomes. Our comprehensive approach encompassed social media management, content creation, paid media buying, and the creation of point-of-sale materials. Our multifaceted campaigns included:

“Go Big & Go Home” – Emphasizing Watermark’s impressive lot sizes.
“There’s No Place Like Watermark” – Showcasing the distinctive lifestyle the community offers its residents.
“Space to be together. Space to be apart.” – Recognizing the shifting preferences of homeowners post-2020, especially their emphasis on specific aspects of their homes and communities.

Results

Paving the Way for Watermark

Our collaborative marketing initiatives successfully showcased Watermark’s unique attributes and compelling lifestyle to their target audience. The campaigns, supported by various marketing efforts, contributed to increased website traffic and generated heightened interest in the Watermark community. The results included greater brand recognition and reinforced the community’s standing within the competitive luxury home market.

Watermark