The Willows

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The Willows is the first residential golf course community of its kind in Saskatoon, offering residents a lifestyle focused on wellness and connection. Dream approached us looking for an interactive experience that would showcase not only the unique benefits of living at The Willows, but also the premier golf course experience offered at The Willows Club. Although the community and course are interwoven and connected, discovery into target audiences and their distinct user journeys lead us to create two separate website experiences.

Creative

Copywriting

Interactive

Website design and development

Westhills at The Willows

Working from the established brand materials for the community, we evolved and streamlined the look and feel to provide a user experience that is simple, clean and easy to navigate. We animated organic elements inspired by nature and storytelling, such as illustrations of trees and a handwritten typeface to add a visual representation of the vision of the community becoming reality.

Inspirational storytelling allowed us to communicate the unique vision for the community to potential home buyers. Membership for the golf course, access to the clubhouse, a proposed nordic spa, and future slated amenities like sports courts, a pool, walking gardens and a skating pond provide residents with a truly well-rounded lifestyle, right at home. The content for the site focused heavily on the experience and lifestyle offered to residents of The Willows.

The Willows Club

Willows’ championship golf course is currently in the process of being reimagined and transformed by renowned golf course architect Doug Carrick. The story of the club had to balance the current offering and benefits of membership, along with the future vision for the course and its amenities. As a public course with many event spaces, we had to ensure that we were speaking to both future residents of Westhills at The Willows, and the greater community alike.

Westhills at The Willows

Willows Golf Club