Westhills at The Willows: Crafting a Digital Vision
Challenge
Distinct Digital Destinations
Uniting the narratives of a thriving community and an elite golf course brought a unique challenge. Each required its dedicated digital space tailored to distinct audiences, calling for a delicate balance.
Solution
Visual Evolution and Inspirational Storytelling
Starting with the existing brand materials, we embarked on an evolution to simplify, streamline, and modernize the user experience. We introduced animated, nature-inspired elements, such as tree illustrations and a handwritten typeface, offering a visual representation of the community’s vision. Inspirational storytelling played a pivotal role in conveying this vision to potential homebuyers. The website prominently showcased amenities like golf membership, access to the clubhouse, a proposed Nordic spa, and future additions, providing an all-encompassing lifestyle right at residents’ doorsteps.
Results
A Digital Haven for Community and Golf Enthusiasts
The revitalized website now effectively communicates the community’s unique appeal, accentuating an immersive, easy-to-navigate design. The narrative and user experience cater to potential residents and visitors, bringing The Willows at Westhills to life.
The Willows
The Willows Club: Shaping a Golfing Legacy
Challenge
Balancing Current and Future Narratives
Balancing the narrative between the current club benefits and the future vision of The Willows Club was no easy feat. This narrative needed to resonate with both prospective residents of Westhills at The Willows and the broader community.
Solution
Golfing Excellence and Event Space Versatility
Our approach involved crafting a compelling story that seamlessly fused the existing club features with the forthcoming transformation of the golf course by renowned architect Doug Carrick. Emphasizing golfing excellence and the versatility of event spaces, our messaging resonated with diverse audiences.
Results
Positioning a Premier Golfing Destination
The novel strategy successfully positioned The Willows Club as a premier golfing destination while embracing a narrative that appealed to both residents and the wider community.
Willows Club
