Strategy
- Vision Fest Planning Session
Creative
- Branding
- Brand book
- Investor deck design
- POS materials
- Advertising campaigns
- Loyalty program branding & collateral
Interactive
- UI & UX Design
- Website Development
Challenge
Navigating the Cannabis Market After Legalization
The legalization of cannabis in Canada marked a historic moment, introducing an entirely new and heavily regulated market. Adhering to strict guidelines from the government, Google, and media owners regarding cannabis promotion presented a creative challenge. Cannabis culture’s boundary-pushing, perception-challenging nature needed to be reflected in the brand.
Solution
Crafting a Distinctive Brand and Pre-Promotion Strategy
A clean, bold, and clever logo was designed, using Spiritleaf initials and a leaf motif to capture the essence of the brand. To pre-promote Spiritleaf within legal constraints, the campaign concept “October 17th” was born, featuring a digital ad campaign leading to a countdown to Canada’s cannabis legalization. This strategy aimed to expand Spiritleaf’s email marketing database for store openings and updates. As the retail network expanded, Flipp created the Collective, a loyalty program, including brand development and promotional assets. Currently, 430,000 Canadians are part of the “Feel the Love” Collective benefit program.
Results
Fueling Spiritleaf’s Success
The Spiritleaf brand framework supported a franchise-based retail network that expanded to over 100 locations across the nation. In 2021, the company was acquired by Sundial Growers, marking a testament to its continued growth and prosperity.
