Strategy
- Vision Fest Planning Session
Creative
- Brand refresh
- Brand book
- Brand collateral
- Copywriting
Interactive
- Website UI & UX design
- Website development
Challenge
Unveiling the Unseen
The challenge lay in Precon’s unique position – their innovative precast concrete structures remain concealed underground, hidden from public view. These structures are vital for urban infrastructure and water management, yet Precon needed a way to bring their brand to the forefront despite their largely invisible presence.
Solution
A Clear and Bold Identity
To transform Precon’s brand, we modernized their logo to reflect the cutting-edge technology they pioneered. An innovative solution was devised for showcasing their brand – introducing durable custom decals of the new logo that could be applied to their structures. These decals serve not only as a clear branding tool but also invite people to “spot Precon in the wild.”
Results
A Stronger Brand and Digital Presence
With the updated brand materials in place, Precon sought a website that could fulfill a dual role: support the sales team by showcasing their comprehensive product range and culture, while also attracting talent through a display of company values and passion.
Precon
