Strategy
- Vision Fest Planning Session
Creative
- Naming
- Branding
- Messaging
- Copywriting
Interactive
- Landing page UI & UX Design
- Landing page development
Challenge
Closing the Gap: Uniting Corporate IT and Operational Technology
The challenge was clear: in a world focused on corporate cybersecurity and IT, operational technology (OT) assets often remained overlooked, leading to inefficiencies and cybersecurity vulnerabilities. Korland sought to bridge the gap between IT and OT, making it essential to simplify their service communication and appeal to decision-makers in the C-Suite while ensuring alignment with field employees.
Solution
Korland: Where Corporate Meets the Field
Korland emerged as a brand name signifying the connection between corporate and field operations. This theme of connectivity was woven into the brand’s identity, featuring an icon symbolizing innovation and the link created between office and field. A bold typeface and strong color palette conveyed reliability, while a gradient in marketing materials represented a seamless transition between brand colors. The messaging focused on how Korland bridges the market gap and empowers clients for success, with a keen focus on busy business owners and executives.
Results
Korland: Bridging the Gap with End-to-End Cybersecurity Consulting Services.
The new brand, Korland, achieved positive results through improved visibility and recognition, targeting decision-makers, conveying reliability, ensuring seamless integration, and empowering clients for success. This led to increased trust, better engagement with key decision-makers, and overall growth in the cybersecurity consulting services industry.
Korland
