Hempycat

Making some noise on the shelf.

Cat litter is a very crowded market with some big players. We knew we couldn’t compete on the same level as the ‘fat cats’, because they can simply outspend their competition to gain maximum name recognition. Hempalta’s ground-breaking product needed a distinct and impressive brand presence that would help them to stand out from the crowd and build a strong following. We needed to roll up our sleeves, get creative, and help Hempycat compete on their own terms. 

Our goal: create a community, instead of simply branding a product.

Research shows that people spend more money on brands that they have a personal connection with. Additionally, Millennials view themselves as “pet parents” and are willing to spend more on their pets in order to give them the best and healthiest options available. These insights led us to develop a unique, young, and eye-catching brand with a ton of personality that doesn’t follow the same tired industry tropes. 

Introducing Hempycat. A cat litter brand that stands out from the crowd, intrigues consumers and sparks conversation.

The brand identity is bright, fun and most importantly, different. The striking colour palette takes a sharp turn away from the usual muted earth tones being used by big brands to market their “natural” alternatives. The packaging evokes an excitement, and appeals to today’s modern cat owner while highlighting the product’s many features and benefits. 

Still here? Do you know how hard it was to write this whole case study without any cat puns? We were clawing our eyes out to add some pawsome cat flare. It’s meow or never to avoid a cat-astrophe of a missed opportunity. Seriously though, if you have a cat, Hempycat is purrrfect for you and your furry friend. You knead to try it – fur real! Whew! Enough pro-cat-stinating, get back to work and have a mice day!