Strategy
- Vision Fest Planning Session
Creative
- Brand Identity
- Brand Messaging
- Copywriting
Challenge
Establishing a Timeless, All-Encompassing Brand for Hempalta
Hempalta, a producer of premium hemp products spanning various industries, sought a brand that would resonate with hemp community stakeholders, potential investors, and retailers. The challenge was to craft a modern yet enduring identity capable of standing the test of time.
Solution
Hempalta’s Strength-Centric Brand
Drawing inspiration from hemp’s inherent strength, the new brand was shaped around the powerful insight, “above all, hemp is strong.” This concept allowed for the creation of a brand that showcased hemp’s versatility, resilience, and the strength of its community. The final logo embodies Hempalta’s agricultural technology roots, while a warm color palette and nature-inspired imagery maintain an inviting feel. A concise and compelling brand positioning statement, “Using the strength of hemp to empower the planet,” succinctly conveys Hempalta’s mission and its profound impact on the industry and the world.
Results
Empowering the Industry and the World
Hempalta’s revamped brand not only resonates with diverse stakeholders but also positions the company as a symbol of hemp’s strength and potential, strengthening its role in the industry and its impact on the planet.
