Hemp-Fresco

READ THE CASE STUDY

What the heck is Hemp-Fresco?

Hemp-Fresco, by Hempalta, is a first of its kind food preservation tool. The product naturally extends the lifespan of freshness for fruits and vegetables through the power of hemp. Test marketing for the product yielded positive reviews, however the brand presence and packaging was not translating to consumer trust. Our challenge was to create a brand with an impactful shelf presence that would evoke the high level of consumer confidence required to take a chance on this new product.

Services Provided:

Strategy

Vision Fest Program

Creative

Logo and brand development
Copywriting (English and French)
Packaging design

To attain that “Kleenex effect”, we knew we needed to hone in on what makes Hemp-Fresco so important when developing the brand and messaging.

The brand and packaging had to work double-duty to lead shoppers through the buying journey. It had to be attractively designed in order to initially catch the eye of shoppers browsing online or in-store. It then needed to succinctly inform the interested customer on what the product is, how it works, and why they should add it to their cart. Being the first of its kind, Hemp-Fresco has the opportunity to build a strong following and become synonymous with food preservation.

Key Insight: Hemp-Fresco doesn’t just keep food fresh, it is truly a giver of life.

The ability to extend the life of your fresh produce has the power to not only improve the life of consumers, but to reduce food waste and ultimately change the world. We wanted to find a symbol that could truly match and represent the importance of this life-giving ability – which lead us to the sun. The sun gives life and prosperity to everything it touches. We put the sun at the centre of Hemp-Fresco’s brand, to convey that this product shares these characteristics. We then combined the suns rays with the 7 fan leafs from the hemp plant to give a nod to the plant that powers this product.