Era Style Loft

A stylish e-commerce experience.

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READ THE CASE STUDY

Era Style Loft

Era Style Loft, a leading high-fashion women's clothing retailer in Western Canada, is renowned for offering premium, enduring wardrobe pieces. With a successful presence in physical stores, the company aimed to enhance its digital customer experience.

Interactive

Shopify UI & UX Design
Shopify Website Development

Strategy

Digital marketing strategy

Media

Digital marketing management

Challenge

Ensuring an In-Store Brand Experience Online

Solution

Creating a Seamless Shopify Site and Multi-Faceted Digital Strategy

Results

Impressive Gains:

230% Increase in Website Traffic YoY
620% Avg. ROAS (Return on Ad Spend)
87% Avg. MoM growth in ROI (Return on Investment)

Era Style Loft partnered with Flipp to build a customized Shopify site, facilitating smooth online shopping with a minimalist design. Flipp’s multi-faceted digital strategy boosted brand awareness, engagement, and sales. Integrating inventory feeds with Google and Instagram Shopping resulted in over 200% user growth in the first month.

On the digital marketing front, Era Style Loft achieved a remarkable 784% ROAS and contributed more than 25% of online sales by month six. Their average ROAS after the first year exceeded the industry benchmark at 600%.

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