Challenge
“Wait… Dogs Can Donate Blood?!”
Despite over 25 years of dedicated service, the Canadian Animal Blood Bank (CABB) was grappling with low brand awareness. A prevalent lack of public knowledge about animal blood banking, coupled with a staggering 70% of pet owners being unaware that dogs and cats could be blood donors, presented a considerable challenge. This compelled CABB to seek Flipp’s expertise in positioning the organization for future partnerships and fundraising.
Solution
Revitalizing Brand Awareness and Outreach
The transformative journey began with a Vision Fest Planning Session, revealing essential areas for enhancement and a strategy to attain their goals. Commencing with a brand evolution, the new brand strategy was crafted to drive CABB’s mission – providing top-tier canine blood products to veterinarians across Canada, ensuring every dog receives the necessary medical treatment. This necessitated the development of compelling messaging capable of educating and inspiring dog owners, corporate sponsors, volunteers, and the veterinary community.
While preserving elements symbolizing animals, blood, and Canada, the original logo was modernized to convey CABB’s services in a refined and contemporary manner.
To enhance their communication efforts, a brand strategy equipped the CABB team with the tools needed to effectively convey their offerings and values to all stakeholders. A pitch deck document was created to educate and inspire potential corporate sponsors, donors, and partners.
Results
Empowering CABB’s Outreach and Impact
Armed with a modern brand, a versatile logo, and comprehensive communication tools, CABB is now positioned for enduring success. The organization’s presence on social media was significantly expanded to connect with more pet owners across Canada. A comprehensive social media strategy and style guide revitalized their content and management tactics, amplifying engagement and reaching new audiences. With clear content pillars, best practices, design templates, and engagement tactics, CABB is poised for long-term success in the digital landscape.
CABB
