Strategy
- Vision Fest Planning Session
Interactive
- Website UI & UX Design
- Website Development
Media
- Digital strategy and media management
Challenge
Showcasing Currie’s Diverse Offerings, Vision, and Meeting Accessibility Standards
The master-planned community of Currie aspires to be a vibrant and sustainable urban village that caters to diverse residents’ needs. The challenge was to create a bilingual digital platform that could effectively convey the variety of home types, the rich history, the available amenities, and the commercial opportunities within the community. It was also essential to ensure the website met the accessibility standards required by the Canadian government, specifically WCAG 2.2 at AA standard. The goal was to establish a comprehensive online presence that mirrored Currie’s multi-modal, accessible, and sustainable design while fostering a sense of belonging among residents and potential homeowners.
Solution
Crafting a Digital Hub for a Flourishing Community
Currie recognized the need for a strategic digital solution to address this challenge. The vision was to develop a multifaceted bilingual website that would serve as a central hub for the community, where residents and potential homeowners could explore the diverse home types and builders, uncover the community’s history, and discover the wide range of established amenities, from greenspaces to local breweries. The planning and design phase was a crucial element of this project. The platform’s interactive design facilitated a deep dive into each aspect.
Results
Bringing Currie’s Vision to Life Digitally
The resulting bilingual website was a resounding success. It provided an engaging platform that aptly showcased the wide array of home types, celebrating Currie’s commitment to diversity. Simultaneously, it delved into the rich historical context of the community, and showcased the abundant amenities using an interactive map. By effectively translating Currie’s vision into a digital reality and ensuring accessibility compliance, the community reinforced its position as a place where residents, homeowners, and businesses find a vibrant, sustainable, and thriving urban village to call home.
Currie
