Challenge
Brewing Up a Unique Concept
Brewsters faced the challenge of creating an incognito “to-go” beer cup that adhered to government regulations while embracing the fun and cheeky spirit of the brand.
Solution
Crafty and Playful Design
To capture the playful and somewhat taboo essence of the concept, Brewsters designed a covert “coffee cup” that adds a fun twist to enjoying a beer in a public space while staying aligned with their brand identity.
Results
A Surprising Brewsters Experience
The “coffee cup” design injected a new level of personality into the to-go beer experience, providing Brewsters customers with a delightful surprise and a unique way to enjoy their favorite brews in public spaces. Next time you’re at your local Brewsters, don’t forget to grab a beer to-go and experience the fun firsthand!
