Brevy Vodka Soda

Challenge

Crafting Distinctive Branding for a Canned Cocktail Sensation

In the ever-growing world of canned cocktails, the challenge lay in creating a brand that could rise above the noise and capture the attention of discerning and adventurous consumers. The aim was to establish a brand identity that would not just be recognizable but also evoke a sense of curiosity and delight. In this competitive landscape, it was essential to create a strong visual and narrative identity for the canned cocktail that would pique the interest of potential consumers.

Solution

Introducing Brevy – A Perfect Blend of Bevy and Brew

In response to this challenge, we conceptualized and brought to life “Brevy” – a name that cleverly combines “Bevy” and “Brew.” Brevy’s branding journey embarked with captivating can packaging that skillfully accentuates the vibrant fruit flavors within. Each flavor variant received its own distinct and intriguing backstory, thoughtfully crafted in Brevy’s whimsical and playful tone. This unique storytelling approach was further extended to the creation of Brevy’s website and engaging social media channels. The website became a hub of information and entertainment, where consumers could not only explore Brevy’s products but also delve into the enchanting tales behind each flavor.

Results

Saskatoon Berry Lemon Triumphs After Extensive Taste Testing 😉

The response to Brevy was nothing short of extraordinary. Through extensive taste testing and a heartwarming embrace by consumers (Flipp), the flavor “Saskatoon Berry Lemon” emerged as the clear favorite. Brevy’s success story was not just about crafting a unique brand but also about delivering an exceptional product that resonated with consumers, making it a must-have in the realm of ready-to-enjoy canned cocktails.

 
Brevy