Strategy
- Vision Fest Planning Session
Creative
- Advertising campaign
- Video production management
Challenge
The Science of Comfort
Action Furnace, a well-established residential HVAC and water heater service provider, recognized that comfort is a highly subjective concept. Different people have varying definitions of their ideal temperature, making it challenging to create a universally appealing campaign. They sought a creative strategy to highlight their commitment to customized comfort solutions while resonating with a diverse audience.
Solution
Meet Jess and Jason: The Everyday Comfort Heroes
In response to the challenge, Flipp developed a unique creative concept. The core idea was to introduce two relatable characters, Jess and Jason, representing individuals with contrasting temperature preferences. Each character became the hero of their respective campaign spots.
Character Profiles
- Jess (The Warmth Lover): Jess epitomizes those who prefer a warmer environment. The campaign showcases scenarios where Jess keeps warm, emphasizing the idea of “always being comfortable” by choosing Action Furnace.
- Jason (The Cool Customer): Jason, on the other hand, represents individuals who prefer cooler settings. The campaign focuses on scenarios where Jason maintains a chilly atmosphere, alluding to the same message of constant comfort through Action Furnace’s services.
Results
Finding Comfort in Diversity
The “Comfort at Every Temperature” campaign achieved remarkable results:
- Audience Engagement: By introducing relatable characters with contrasting preferences, the campaign engaged a diverse audience. It addressed the universal desire for personalized comfort.
- Increased Brand Appeal: Action Furnace strengthened its brand by showcasing its commitment to accommodating individual comfort needs. This reinforced trust among both existing and potential customers.
- Memorable Message: The campaign conveyed the message of “always being comfortable” effectively, leaving a lasting impression on viewers.
Through the innovative approach of using Jess and Jason, Action Furnace successfully connected with their audience, demonstrating their understanding of the diverse comfort needs and reinforcing their position as a provider of customized home comfort solutions.