Description

We’re looking for a Senior Paid Media Specialist to lead the day-to-day execution, optimization, and performance management of digital media campaigns across multiple client accounts.

This role is ideal for someone who is highly organized, analytically minded, detail-oriented, and thrives in a fast-moving agency environment. You’ll work closely with our Media Manager, Account Team, and Creative Team to ensure campaigns are launched accurately, paced effectively, and continuously optimized for performance.

At Flipp, we believe strong media management is equal parts strategic thinking and disciplined execution. We’re looking for someone who can confidently manage campaign details while contributing thoughtful insights and optimization recommendations over time.

Campaign Execution & Management

• Build, launch, and manage digital media campaigns across platforms including Meta, Google, LinkedIn, YouTube, TikTok, programmatic, and other emerging channels
• Implement proper tracking, UTM structure, naming conventions, and QA processes
• Ensure assets are uploaded, formatted, and deployed correctly
• Maintain campaign organization and documentation standards

Budget Management & Pacing

• Monitor campaign pacing and budget allocation across active campaigns
• Flag discrepancies, pacing concerns, or overspend risks early
• Maintain accurate records of campaign changes and optimizations
• Support efficient media spend allocation aligned with approved plans

Optimization & Performance

• Monitor campaign performance on an ongoing cadence
• Execute audience testing, creative testing, and optimization adjustments
• Identify performance trends and escalate concerns appropriately
• Contribute optimization recommendations and performance insights

Reporting & Analytics

• Prepare accurate reporting dashboards and data summaries
• Pull and validate campaign data across platforms
• Support the development of performance insights and recommendations
• Ensure reporting is delivered accurately and on schedule

Requirements

• 3-5+ years of hands-on digital media buying and campaign management experience
• Experience managing campaigns across Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and other major platforms
• Strong understanding of campaign tracking, UTM structures, conversion tracking, and reporting
• Experience pacing and managing media budgets
• Analytical mindset with strong attention to detail
• Comfortable working across multiple clients and campaigns simultaneously
• Strong communication and organizational skills
• Agency experience is considered an asset
• Familiarity with reporting tools, dashboards, and analytics platforms is considered an asset
  
• Bonus points for experience with emerging AI search ecosystems, including generative search optimization, LLM visibility strategies, and AI referral attribution using analytics and UTM tracking.

About Flipp Advertising

Flipp Advertising is a full-service creative and marketing agency based in Calgary. We partner with ambitious brands across real estate, hospitality, retail, B2B, non-profit, and industrial sectors to align strategy, creative, digital, media, and PR into work that drives measurable growth.

We’re a collaborative, entrepreneurial team that values accountability, curiosity, adaptability, and people who genuinely care about doing great work together.

• 4-day work week
• Collaborative, supportive team culture
• Opportunity to work across diverse industries and campaigns
• Meaningful growth opportunities
• Hybrid work environment
• Competitive compensation based on experience

If this sounds like a fit, we’d love to hear from you.