Strategy
- Vision Fest Planning Session
- Marketing Plan & Strategy
Creative
- Brand tagline
- Brand guidelines
- Advertising campaign
- Photography
Interactive
- Website UI & UX design
- Website development
Media
- Social media strategy & management
- Digital media strategy & management
Challenge
Our Dentists Make the Difference
During the Vision Fest discovery planning, it became evident that in-person interactions with Dental Choice dentists were the most effective conversion tool for attracting new customers. To reflect this, a new brand tagline, “Our dentists make the difference,” was developed, emphasizing the quality of the selected dentists while adhering to regulatory guidelines.
Key performance indicators were identified, and an audit of existing foundational marketing materials revealed various areas requiring improvement. Essential touchpoints, such as the website, brand messaging, and advertising efforts, were not optimized for generating results. Detailed tactics were outlined in the marketing plan to revamp these crucial components, forming the basis for Dental Choice’s re-introduction.
Solution
Empathy-Driven Campaign and Website Revamp
Recognizing that dental visits can be anxiety-inducing for many, with dental anxiety affecting 40-60% of the population, the campaign embraced this reality. Headlines addressed common concerns about dental visits, and the Dental Choice response was empathetic: “We get it. We can help.” This approach established a connection with potential patients, validating their fears and positioning Dental Choice as the solution.
The website was custom-crafted with interactive experiences and high-quality imagery, exceeding industry standards for performance. A strategic digital advertising program was implemented to target users considering switching dentists, ultimately increasing patient leads.
Results
Elevating Dental Choice’s Online Presence
The comprehensive approach to brand activation and empathetic messaging in the campaign garnered positive engagement. The revamped website’s custom design and performance optimization further elevated Dental Choice’s online presence, driving increased patient inquiries and business growth.
Dental Choice
