Strategy
- Vision Fest Planning Session
Creative
- Brand name
- Logo and brand development
- Copywriting (English and French)
- Packaging design
Challenge
Breaking Through in a Crowded Cat Litter Market
Entering the highly competitive cat litter market, Hempalta faced an uphill battle against industry giants. Their revolutionary product required a unique and compelling brand presence to differentiate itself and cultivate a dedicated following. With limited resources compared to established competitors, the challenge was to stand out on their own terms and make a memorable impact.
Solution
Creating a Unique and Engaging Brand
Research indicated that personal connections drive consumer spending, particularly among Millennials who view themselves as “pet parents” and prioritize their pets’ well-being. Leveraging these insights, Flipp developed Hempycat, a vibrant, distinctive, and personality-rich brand that defied conventional industry norms.
Hempycat’s brand identity, characterized by its bold and vibrant color palette, departed from the muted earth tones commonly associated with “natural” alternatives. The packaging was designed to captivate modern cat owners while highlighting the product’s key features and benefits.
Results
Hempycat – A Purrfectly Unique Choice
Hempycat emerged as a cat litter brand that not only stood out from the crowd but also piqued consumer interest and sparked conversations. With its vibrant identity, Hempycat challenged industry conventions and attracted a new generation of cat owners. The distinctive branding and packaging proved to be a winning formula, helping Hempycat make a remarkable impression in the competitive world of cat litter
