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What is Programmatic Advertising?

Let’s start with the basics. What does programmatic actually mean in the context of advertising? Programmatic refers to the way that the ads placements are searched for, selected and purchased. Rather than chosen one-by-one by an individual, programmatic ads use an automated system powered by AI technology and machine learning to choose the best inventory … Continued

Humanizing Your Brand: What It Is and How to Start

It’s no secret that many consumers are cynical about brands (especially large ones), with ​​42% of people reporting that they distrust brands, considering them to be remote and unreachable. To combat this mistrust, you need to do things differently. You need to give your consumers a peek behind the curtain and relate to them – … Continued

SEO Tips for 2022

If you’re not careful, your SEO strategy can quickly become out-of-date and your site’s organic rank will begin to tank. If you’re still keyword stuffing (hint: don’t do that), it is time to revise your strategy for 2022. Here are some quick tips to help improve your rank in the coming year.   Video SEO … Continued

5 Steps To A Successful Email Marketing Strategy

We are waking up to see what has landed in our inbox while we were sleeping, and continuing to check an average of 20 times a day, our phones making the process almost instantaneous. With around 3.9 billion active email addresses in 2020, email marketing should be a key branch of your advertising strategy this year. … Continued