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Humanizing Your Brand: What It Is and How to Start

It’s no secret that many consumers are cynical about brands (especially large ones), with ​​42% of people reporting that they distrust brands, considering them to be remote and unreachable. To combat this mistrust, you need to do things differently. You need to give your consumers a peek behind the curtain and relate to them – … Continued

Using Empathy to Connect With Your Customers

It’s the stuff movies are made about. A couple goes on a date, one person talks about themselves the whole time, and the other person fakes a call or climbs out the bathroom window and leaves. Why? Listening to someone only talking about themselves is boring. Daydreaming and tuning out is naturally going to happen … Continued